The Modular Content Ideal

The word of the day in life sciences marketing for years has been Modular Content: the latest evolution in material development that allows for untold efficiency and compliance in adapting your content for use in any channel.

What is the reality?

According to Veeva, a Modular Content approach can increase your average speed to market by 50+%, reduce the cost to create content by 20+%, and cause 75% of content to be approved in only one review cycle. (Source: https://www.veeva.com/products/vault-promomats/modular-content/)

In the fast-paced world of life sciences and pharmaceutical marketing, the ability to swiftly create, manage, and distribute compliant promotional content is crucial. So why not implement Modular Content? After all, the functionality is already included in your Veeva Vault PromoMats, just sitting there waiting for you to take advantage of it — no additional license needed!

But before you start creating Content Modules in your PromoMats, there are some foundational things that need to be in place. Content Modules are just that — a module system — meaning we need the assets and components to put into the Content Modules before they are of any use to us. We need a foundation before we can build the Modular Content house.

Enter Claims and DAM.

PromoMats offers robust Text Asset Management (Claims and Reusable Text) and Digital Asset Management (DAM) tools not only to streamline the content creation and approval processes, but also to pave the way to our Modular Content destiny. Centralizing the storage of our assets and components in PromoMats is fundamental to taking advantage of Modular Content.

Here are just a few reasons why you should consider incorporating Claims and DAM into your content strategy today:

The Power of Text Assets

Text Assets in Veeva Vault PromoMats are pre-approved pieces of text, such as claims, disclaimers, and taglines, that can be reused across materials. By implementing Text Assets, you can:

• Ensure Consistency: Maintain consistent messaging across all marketing materials.
• Boost Compliance: Reduce the risk of non-compliance with regulatory requirements by using pre-approved text snippets that are linked to supporting references.
• Increase Efficiency: Save time by reusing text, eliminating the need for repetitive reviews and approvals.
• Suggest Links: Automatically link matching claim statements in your content to approved Text Assets for easy visibility during review and approval.
• Harvest Claims: Build out a robust text asset library quickly by harvesting claims from already-approved materials with text that is linked to eligible references.

The Role of Digital Asset Management (DAM)

Digital Asset Management (DAM) within Veeva Vault PromoMats enables the efficient storage, organization, and retrieval of digital assets such as photos, logos, and graphs. Here are some ways DAM can benefit your content strategy today:

• Streamlined Workflows: Centralize all digital assets in one place, making it easier for teams to collaborate and access the latest versions. Brand Portals make this particularly easy, creating a user-friendly virtual storefront for your content creators to access approved digital assets.
• Enhanced Compliance: Ensure that all digital assets meet regulatory standards and are properly licensed through librarian checks before a digital asset is approved.
• Reduced Redundancy: Avoid duplication of assets by providing a single source of truth for all digital content. This reduces cost-of-creation and increases consistency across your materials.

The Path to Modular Content

Once these crucial building blocks are in place — a robust Text Asset Library and a centralized Digital Asset Management system — you can really kick your content creation operation into overdrive by introducing Modular Content.

Modular Content will allow you to systematically assemble and reassemble these accumulated Text Assets and Digital Assets in channel-agnostic "modules". These modules can contain Rulesets for how the assets must be used in order to reduce avoidable errors. The modules can be created for global use or localized for specific countries and/or products. Finally, the content modules are reviewed and approved before being made available for use.

Approved content modules can be added to documents or placeholders for easy reference for content creators and reviewers. The modular content panel on the document allows you to link all your assets from the content module used in the content for easy reference and review. Finally, all this accumulated data allows you to report on where content modules are used, how often they are used, and how Modular Content is improving approval time over content made from scratch.

Conclusion

Incorporating Text Assets and Digital Asset Management in Veeva Vault PromoMats is more than just a tactical move — it's a strategic investment in your content development process. By laying this groundwork, you're setting the stage for the successful implementation of Modular Content, which will further enhance your team's ability to create, manage, and distribute compliant marketing materials with speed and precision. As your teams embrace these tools, you will watch as your content strategy evolves into a powerhouse of compliance, efficiency, and speed.

To learn more about how Slipstream IT can be your partner on the Modular Content journey, please visit www.slipstream-it.com/schedule-meeting. We look forward to meeting you!